ODDSET is the brand name of a sports bet by Lotto. Here you can bet on soccer, NFL, NBA and NHL games, among others, but the main focus was always on the German Bundesliga
While smaller assets such as flyers and brochures were also to be designed, the printed campaign motifs were always in the centre of attention. These were mainly produced at the beginning or end of a season.
Main motif
English week, Champions League, Europa League,
DFB Cup - the match schedule is filled to the bursting point.
DFB Cup - the match schedule is filled to the bursting point.
After only three weeks of winter break, the second half of the season has already begun.
In order to touch upon the unusual brevity of the break, a player breaks through the frozen turf, for which he simply has no time.
His words are also echoed in the headline "No time for winter break".
His words are also echoed in the headline "No time for winter break".
Formats
As usual the motif did not only have to work in classic print formats, but also in all kind of online banners, from extreme landscape to portrait.
Creative Direction: Florian Binder
Idea/ Concept/ Text/ Art Direction/ Collaboration image processing: Mathias Poxleitner
