Fischer Sports is the world market leader in Nordic skiing and one of the world's leading brands in alpine skiing, known for innovation and cutting-edge technology.
In addition to posts for social media, the most important thing was also to strengthen Fischer's brand image through campaigns in the form of films.
Main Film
Choose exactly how every turn will be! The new generation of RC4 the Curv is the perfect choice for skiers who want maximum versatility without compromising performance.
To develop the perfect ski for turning, it's not enough to stay in your comfort zone. You have to think outside the box. What other sports can you learn from when it comes to how to behave in turns?
The search for the perfect curve begins.
The search for the perfect curve begins.
The whole RC4 the Curv range was developed together with the four athletes Hans Knauss, Mike von Grünigen, Christina Födermayr and Kyle Smaine to guarantee the ultimate turns as well as straight-up fun from the first turn through to the last.
ISPO Release
Teaser
Postings
Creative Direction: Franziska Schär, Chris Mayrhofer
Film & Animation: Tizian Schickram
Idea/ Concept/ Art Direction/ Naming/ Text: Mathias Poxleitner
