ODDSET is the brand name of a sports bet by Lotto. Here you can bet on soccer, NFL, NBA and NHL games, among others, but the main focus was always on the German Bundesliga
While smaller assets such as flyers and brochures were also to be designed, the printed campaign motifs were always in the centre of attention. These were mainly produced at the beginning or end of a season,
Main motif
The Bundesliga is back from its summer break - the clocks are set to zero again.
Or rather: to 15:30.
Because that is the kick-off time for all games on Saturday. The headline "Jetzt schlägt's 15:30" (loosely translated as "Now it's getting serious) makes it clear that the new season starts with a bang.
Formats
As usual the motif did not only have to work in classic print formats, but also in all kind of online banners, from extreme landscape to portrait.
Creative Direction: Florian Binder
Idea/ Concept/ Text/ Art Direction/ Collaboration image processing: Mathias Poxleitner
