Motel One is a German budget design hotel group with over 80 hotels in 12 different countries.
Rooms for every budget are offered here, and thanks to the design tailored to the respective city, the vacation already starts at the hotel.
Rooms for every budget are offered here, and thanks to the design tailored to the respective city, the vacation already starts at the hotel.
As part of the new image campaign, a concept was to be developed that highlights the advantages of Motel One.
And the biggest advantage is clear: still being able to stay in a design hotel for little money. The campaign deals with this idea in a playful way and points out that due to the full vacation "only" this hotel could be afforded.
In the implementation, we worked closely with influencers from Copenhagen, Edinburgh, Berlin and Paris to make the campaign as authentic as possible.
And the biggest advantage is clear: still being able to stay in a design hotel for little money. The campaign deals with this idea in a playful way and points out that due to the full vacation "only" this hotel could be afforded.
In the implementation, we worked closely with influencers from Copenhagen, Edinburgh, Berlin and Paris to make the campaign as authentic as possible.
Copenhagen
16:9
9:16
Edinburgh
16:9
9:16
Berlin
16:9
9:16
Paris
16:9
9:16
Creative Direction: Franziska Schär/ Chris Mayrhofer
Film/ Animation: Tizian Schickram/ Sofiia Semeniuk
Art Direction: Celina Hofmann
Idea/ Concept/ Art Direction/ Collaboration influencers: Mathias Poxleitner
