ODDSET is the brand name of a sports bet by Lotto. Here you can bet on soccer, NFL, NBA and NHL games, among others, but the main focus was always on the German Bundesliga
While smaller assets such as flyers and brochures were also to be designed, the printed campaign motifs were always in the centre of attention. These were mainly produced at the beginning or end of a season,
Main motif
The decisions in a season are never made in the first, but always in the second round.
The tension increases from match day to match day, and it is not unusual for fans to be electrified in the stands.
This tangible tension was the starting point for the finished motif, which was given even more depth by the ambiguous headline "High tension guaranteed".
Formats
As usual the motif did not only have to work in classic print formats, but also in all kind of online banners, from extreme landscape to portrait.
Creative Direction: Florian Binder
Concept/ Art Direction/ Collaboration image processing: Martin Trowe
Idea/ Concept/ Text/ Art Direction: Mathias Poxleitner
