Fischer Sports is the world market leader in Nordic skiing and one of the world's leading brands in alpine skiing, known for innovation and cutting-edge technology.
In addition to posts for social media, the most important thing was also to strengthen Fischer's brand image through campaigns in the form of films.
Main film
Better. Lighter. Faster!
The new Speedmax system revolves around the idea of a lightweight, ultimate power transmission and tunability.
Born on the World Cup made for competitive athletes looking for the perfect system based on their individual needs. The new Speedmax boot with increased power transmission and updated Race Fit transports the power and impulses directly through the floating and weight-optimized TURNAMIC® binding down to the new Speedmax Helium ski, featuring the Helium Shield and the Bidirectional Air Core for maximum performance at the revolutionary weight of 950g.
Teaser
Story
Creative Direction: Franziska Schär/ Chris Mayrhofer
Film: Fischersports
Animation: Tizian Schickram
Concept/ Text/ Art Direction: Mathias Poxleitner
