ODDSET is the brand name of a sports bet by Lotto. Here you can bet on soccer, NFL, NBA and NHL games, among others, but the main focus was always on the German Bundesliga
While smaller assets such as flyers and brochures were also to be designed, the printed campaign motifs were always in the centre of attention. These were mainly produced at the beginning or end of a season,
Main motif
It is the most prestigious competition at club level:
the Champions League.
Whoever fights their way through the group stage, through the first and second legs of the round of 16, quarterfinals and semifinals, and ultimately wins the final, will be crowned. As a reward for the effort, the winner can call himself King of Europe for a whole year.
But beware: the very next year someone will try to overthrow him.
In order not to neglect the idea of betting, the headline "Simply Royal" was chosen.
This not only refers to the Champions League itself, but also to the betting provider.
This not only refers to the Champions League itself, but also to the betting provider.
Formats
As usual the motif did not only have to work in classic print formats, but also in all kind of online banners, from extreme landscape to portrait.
Creative Direction: Florian Binder
Idea/ Concept/ Text/ Art Direction/ Collaboration image processing: Mathias Poxleitner
