Fischer Sports is the world market leader in Nordic skiing and one of the world's leading brands in alpine skiing, known for innovation and cutting-edge technology.
The goal was to increase the number of followers through creative series and interactive postings, while always focusing on Fischer's brand essence.
In the area of social media, there were several proclaimed goals. First, of course, a uniformly designed feed. Secondly, this feed should be filled with content that picks up on the philosophy of the target group and plays with it.
Because: "Skiing is not a lifestyle. It's life."
The brand Fischer is divided into two channels on social media: Alpine and Nordic. While the Alpine channel is primarily about the general lifestyle on the mountain, the Nordic channel is almost all about constantly challenging oneself and improving.
In order to do justice to both brands, both overarching individual posts and (interactive) posting series were developed to pick up the audience.
In order to do justice to both brands, both overarching individual posts and (interactive) posting series were developed to pick up the audience.
EVENT
Each year regular skiers can apply for a chance to take part in either the Transalp for alpine skiers, or the Transnordic for cross-country skiers. Each event takes a few days and you will either cross the alps or explore the countryside in the Scandinavian wilderness. Therefore all kinds of posts were created in order to make as many of the followers take part in the competition.
The posts depicted here are exemplary, as both events took place every year.
Transalp
Transnordic
PRODUCT
While stand-alone posts were also created, it has always been important to create different series that look alike, while also being easy to implement.
Alpine
Nordic
WHAT WOULD YOU CHOOSE
While feed-posts have always been important, the need for interactive stories get especially in the recent years. That's why different mechanics were fabricated, which can easily be reused.
In this format we want the user to simply choose between two things you either find at the mountain or in the lowland, all brought to him via a simple but interesting look.
Alpine
Nordic
WHAT HAPPENS NEXT
In this format the user should guess how the scene continues. After the stop he could choose between different options via a sticker before seeing what actually went down.
POSTINGS
During the time of being in charge of social media for Fischer I created roughly 250 postings and stories. Just like the stories, every post needed to have a basic idea in order to strengthen the brand core. These ideas could be implemented in the form of text, image editing or purely graphic.
Alpine
Nordic
Creative Direction: Franziska Schär/ Christoph Mäder
Film & Animation: Tizian Schickram
Ideas/ Text/ Concept/ Art Direction: Mathias Poxleitner
