The agency Axoko Studios commissioned me to create a series of illustrations for their client GBY and their product launch of a variety of vapes, where each flavor should be highlighted by the rapper Jamule, who can be seen on each of the products in different outfits.
With over one billion streams and two million monthly listeners, Jamule was the perfect figurehead to reach the young and music-savvy target group. The outfits for the seven illustrations were based on those Jamule had worn either live at gigs or in music videos and were intended to emphasize the respective flavor in terms of color.
The Bratz dolls from the early 2000s, which can be recognized by their large heads and triangular body shape, served as a stylistic orientation.
The whole gang
Final product line
Creative Direction: Axoko Studios
Concept: Axoko Studios & Mathias Poxleitner
Illustration/ Font: Mathias Poxleitner
